This is an exciting time to be a writer!. No, it’s not the self-publishing golden days of the recent past. 2010 where hath thy gone? No, it’s 2015. At this juncture, indie-publishing has settled into its true self. The new normal has arrived and will be here awhile. In other words, indie-published writers as do writers of any ilk, have work to do, namely write. But unlike, traditional published writers, indie-writers’ workloads are a lot heavier, because indie-writers have to also indie-publish. It’s the publish part that scares or confuses a lot of indie-writers. Why that is, I don’t know. Just what exactly were they signing up for. Writing has never been an easy gig and by extension never was publishing. In the past anyone entering these endeavors understood and accepted the risks. And the people that didn’t, well they weren’t cut out for it anyway. But when Amazon rolled in, a lot of people threw caution to the wind and jumped in with both feet with their eyes wide-opened. Now that the dust has settled, those very people are saying WTF!. And the system is now correcting itself in many ways. Writing is hard. Publishing is even harder!. The big guys have always known that. They thought you did too, until recently. But now the big boys are seeing a lot of the indie-pubs running to them for comfort and forgiveness and the big boys are pleased. The agents are even more pleased. And the agents have a right to be because the big boys won’t even talk to any writer who hasn’t first gotten the sacred blessing of an agent. Glory be and land sakes alive! The good ole days are back, baby!
But are they really? No. The genie has been let out of the bottle and no matter what the big five pubs or their henchman agents think, that genie can no longer fit the bottle, and thus will be forever free. Why? Because some of us have learned a truth. It’s a truth that the big five pubs and agents have always known. Bestselling authors have known it too; but for whatever reason decided not to make too much of it. What is that truth? Lean in and read closely: the big boys, the agents, the publicists, or any other so called expert, none of them, nary a one of them, has any clue what book the public will collectively buy. They never know, until gasp, the collective public, buys it. It’s for real. I wouldn’t lie to you. Oh, the big boys can splash a lot of money on any particular book, i,e book tours, tv/radio show appearances, splashy full colored magazine ads, whatever and the big-time professional reviewers (i.e Booklist, Library Journal, Publishers Weekly, etc.) can heap huge amounts of praise on it (sending various librarians swooning), but until the public weighs in with good ole legal tender in hand, no one will know if it likes the book or not. That’s the truth. And now that the genie is out of the bottle, indie-publishers can do what the big boys have always done, put the work out there and let the public have its say. If they like it, they’re let you know. They’ll buy it and heap praise upon it. It’s how it’s always been. And that’s what the big boys didn’t want you to know.